News

Hershey to launch first new candy in 30 years

Hershey to launch first new candy in 30 years

NEW CANDY: The company is launching a new candy brand, its first new brand in 30 years, a soft caramel creme line called Lancaster. Photo: Associated Press

By Dave Warner

PHILADELPHIA (Reuters) – Candy is dandy for The Hershey Co., which on Thursday said it is launching a soft caramel creme candy that is its first new brand in the United States in 30 years.

The candy, named Lancaster, will be available in January and come in three flavors – caramel, vanilla and caramel, and vanilla and raspberry – the Hershey, Pennsylvania-based company said.

“You can really sink your teeth into it, but it is not very sticky on your teeth,” said Steven Schiller, the company’s senior vice president for sweets and refreshment, using the words “soft” and “meaty” to describe the new product.

Its name stems from the company’s history. Founder Milton Hershey’s original confection company was called the Lancaster Caramel Co.

“The introduction of the Lancaster brand marks a significant milestone for the Hershey Co, as it’s the first time the company has launched a new brand that is not a brand extension or acquisition in the last 30 years,” the company said in a statement.

Hershey, the biggest chocolate maker in North America, makes popular sweets such as Hershey’s Kisses, Reese’s Peanut Butter Cups, Almond Joy, Good & Plenty, Kit Kat wafers, Milk Duds, Heath toffee bars, Twizzlers and Jolly Rancher hard candy.

Introduction of the new brand marks a company focus on product innovation, said Erin Lash, a Morningstar equities analyst who follows Hershey.

“They are looking to grow,” she said. Hershey is aiming to increase sales by nearly 50 percent, to $10 billion annually, by 2017, she said.

The company said it launched the Lancaster brand in China earlier this year.

Recent Headlines

6 hours ago in Entertainment

OPENING WEEKEND: ‘Captain America: Civil War’ is finally here

10-overlay

Here's a look at some of the films set to open this weekend.

6 hours ago in Lifestyle, National

Anti-hunger group uses fake app to fool, educate

18-overlay

The U.S. Department of Agriculture estimates 14 percent of Americans, or more than 17 million people, are what is called food insecure, meaning at times of the year, they are uncertain of being able to acquire enough food for their household.

11 hours ago in Lifestyle

Emma and Noah continue to be tops for baby names

baby

When it comes to baby names, Americans seem to be somewhat united.

12 hours ago in Entertainment, Sports

Kobe Bryant’s ‘Dear Basketball’ to get Disney treatment

KOBE472419167185

Kobe Bryant's farewell poem to basketball is going to be turned into a short film.

12 hours ago in Entertainment, Weird

Fanciful ‘Boaty McBoatface’ passed over for vessel name

19-overlay-1

Don't expect to see Boaty McBoatface on the high seas.