News

Velveeta shortage may ruin your Super Bowl party

Velveeta shortage may ruin your Super Bowl party

CHEESY GOODNESS: What if this Velveeta shortage leads to a whole black market for processed cheese? Photo: Associated Press

With the Super Bowl just weeks away America could be facing a huge chili con queso conundrum: try not to panic, but we might be facing a shortage of the melty, gooey goodness known as Velveeta.

On Tuesday Advertising Age was the first to report that high consumer demand (it is definitely cheese dip season), paired with a “plant issue” could mean a lack of shelf-stable processed cheese product that pairs perfectly with Ro-Tel canned tomatoes and competition sports.

Ad Age reports that a shortage at some East Coast grocers prompted the investigation into the whereabouts of the good old “liquid gold.”

A Kraft spokeswoman says the company hasn’t “heard much about it from consumers at all” but that could be because no one warned them. So, consider yourself warned.

Recent Headlines

in Entertainment

Easy April Fools’ Day pranks

Fresh
aprilfools

Looking for a quick and easy way to pull a fast one? Check out these perfect pranks for kids, coworkers, and friends.

in Music

Gene Simmons gets into movie business

genesimmons

The KISS rocker and WWE Studios will join together to try to scare the bejeezus out of you.

in Music

Willie Nelson announces lineup for July 4 picnic

willienelson

The legendary musician is bringing his picnic back to Austin, Texas.

in Entertainment

Robin Williams’ image cannot be used for 25 years

Actor and comedian Robin Williams poses during a press tour promoting his new movie "License To Wed" in Santa Monica, Calif., Friday, June 15, 2007.

The "Mrs. Doubtfire" star will not appear in any form of publicity until 2039.

in Music

Music festivals ban ‘selfie sticks’

selfie

You'll just have to have long arms if you're taking a selfie at Coachella or Lollapalooza.