News

Velveeta shortage may ruin your Super Bowl party

Velveeta shortage may ruin your Super Bowl party

CHEESY GOODNESS: What if this Velveeta shortage leads to a whole black market for processed cheese? Photo: Associated Press

With the Super Bowl just weeks away America could be facing a huge chili con queso conundrum: try not to panic, but we might be facing a shortage of the melty, gooey goodness known as Velveeta.

On Tuesday Advertising Age was the first to report that high consumer demand (it is definitely cheese dip season), paired with a “plant issue” could mean a lack of shelf-stable processed cheese product that pairs perfectly with Ro-Tel canned tomatoes and competition sports.

Ad Age reports that a shortage at some East Coast grocers prompted the investigation into the whereabouts of the good old “liquid gold.”

A Kraft spokeswoman says the company hasn’t “heard much about it from consumers at all” but that could be because no one warned them. So, consider yourself warned.

Recent Headlines

in Sports, Viral Videos

John Oliver explains English soccer

20-overlay

The "Last Week Tonight" host explains the class system of English soccer to David Letterman.

in Entertainment

Jimmy Kimmel is the Internet’s most dangerous man

kimmel

Searching for the late-night comedian may be hazardous to your hard drive.

in Entertainment

‘Rush Hour’ could be headed to the small screen

rushhour

The series will reportedly follow the style of the movies.

in Music

Malcolm Young’s nephew to replace him in AC/DC

Malcolm Young, Cliff Williams, Angus Young and Brian Johnson of AC/DC
Premiere of 'AC/DC - Live at River Plate' at Hammersmith Apollo - Arrivals London, England - 06.05.11

Rockers AC/DC are planning to keep it in the family when it comes to replacing guitarist Malcolm Young in the line-up.

in Music

Jimmy Page wants to form new group

jimmypage

The rocker has given up dreams of reuniting Led Zeppelin and wants to form a new band for a career-spanning tour.