News

Velveeta shortage may ruin your Super Bowl party

Velveeta shortage may ruin your Super Bowl party

CHEESY GOODNESS: What if this Velveeta shortage leads to a whole black market for processed cheese? Photo: Associated Press

With the Super Bowl just weeks away America could be facing a huge chili con queso conundrum: try not to panic, but we might be facing a shortage of the melty, gooey goodness known as Velveeta.

On Tuesday Advertising Age was the first to report that high consumer demand (it is definitely cheese dip season), paired with a “plant issue” could mean a lack of shelf-stable processed cheese product that pairs perfectly with Ro-Tel canned tomatoes and competition sports.

Ad Age reports that a shortage at some East Coast grocers prompted the investigation into the whereabouts of the good old “liquid gold.”

A Kraft spokeswoman says the company hasn’t “heard much about it from consumers at all” but that could be because no one warned them. So, consider yourself warned.

Recent Headlines

1 minute ago in Lifestyle

Travel through time on Google maps

Fresh
google

Google is now offering trips down memory lane on its digital maps.

9 minutes ago in Entertainment

‘Peeps’ coming to a big screen in marshmallow movie

Fresh
peeps

The film focuses on the sugary confections as they prepare to be judged at the annual Peeps diorama contest.

35 minutes ago in Music

Housing complex named after Bon Jovi

Fresh
jbj

A housing complex in Pennsylvania now bears rocker Jon Bon Jovi's initials.

today in Music

Led Zeppelin back with ‘Whole Lotta’ unreleased tunes

led

The rock legends will publish a number of unreleased tracks, including an alternate version of "Whole Lotta Love."

today in Trending, Viral Videos

TODAY’S MUST SEE: Brian Williams raps ‘Gin & Juice’

birna

After he leaves the "NBC Nightly News," Brian Williams might have a future in music.

Recent Headlines

google

In Lifestyle

Travel through time on Google maps

Google is now offering trips down memory lane on its digital maps.

peeps

In Entertainment

'Peeps' coming to a big screen in marshmallow movie

The film focuses on the sugary confections as they prepare to be judged at the annual Peeps diorama contest.

jbj

In Music

Housing complex named after Bon Jovi

A housing complex in Pennsylvania now bears rocker Jon Bon Jovi's initials.

led

In Music

Led Zeppelin back with 'Whole Lotta' unreleased tunes

The rock legends will publish a number of unreleased tracks, including an alternate version of "Whole Lotta Love."

iceroad

In Entertainment

'Ice Road Truckers' star accused of kidnapping, beating Vegas woman

A star of the reality TV show is due in court in Las Vegas to face first degree kidnapping, extortion and coercion charges.