News

$330 toothbrush aims to help you brush ‘smarter’

$330 toothbrush aims to help you brush ‘smarter’

PEARLY WHITES: For $330, you better never have a cavity again. Photo: clipart.com

By Paul Sandle

LONDON (Reuters) – Procter & Gamble Co is bringing the dentist into the bathroom with the world’s first smartphone-connected toothbrush, a device that gives personalized advice to help people improve their brushing.

The toothbrush, to be sold under P&G’s Oral-B brand and which will be widely available from June, has a Bluetooth 4.0 link to a smartphone app that can be programmed with the help of a dentist, for example to pay more attention to any areas of the mouth being neglected, P&G said.

“The app provides real-time guidance,” Michael Cohen-Dumani, global associate director for Oral-B, told Reuters.

“Dentists always tell us: ‘People do a great job in the week before they come to visit us and in the week after they visit us. But nothing can hide the fact that when we look inside the mouth we can see all the areas they miss’.”

The toothbrush will be unveiled at the phone industry’s annual Mobile World Congress (MWC) in Barcelona next week, joining an expanding range of devices connected to smartphones that measure everything from sleep patterns and calorie intake to distance walked and exercise taken.

Professionals had helped develop the app as a tool to manage their patients’ behavior between visits, Cohen-Dumani said. The app displays brushing progress in real time, telling the user when to move to a different part of the mouth and warning if they are brushing too hard, he said.

“It will guide you in terms of how to brush, and you will be able to fully personalize the brushing routine for you,” Cohen-Dumani said.

In tests, the app had extended average brushing times from less than a minute for a manual toothbrush to 2 minutes and 16 seconds, he said.

The device will be at top end the Oral-B electric toothbrush range, with a recommended retail price of $330.

French startup Kolibree has also developed a connected electric toothbrush that it plans to launch in the third quarter, according to its website.

(Editing by David Holmes)

Recent Headlines

2 hours ago in Entertainment

Today in entertainment history: May 25

Fresh
ianmckellen730762491401

A look back on some of Hollywood's most memorable headlines.

14 hours ago in Entertainment

Judge rules Bill Cosby must stand trial on sexual assault charges

15-overlay-11

A Pennsylvania judge ordered entertainer Bill Cosby to stand trial on sexual assault charges over allegations that he drugged and assaulted a woman in 2004.

15 hours ago in Entertainment

Video gaming returns to TV with new league

gamingREUTERS

Competitive video gaming returns to TV with the launch of a 10-week gaming league that will be broadcast on TBS.

16 hours ago in Entertainment

Changes are coming to Twitter

twitterREUTERS

User names and attachments - including photos and videos - will no longer count towards the length of a tweet, but the 140-character limit will stay.

16 hours ago in Entertainment

‘Pink Panther’ star Burt Kwouk dies at 85

burtkwoukREUTERS

He also starred in numerous films, among them three James Bond movies including "Goldfinger."