News

Bargain-hungry shoppers buy less on last weekend before Christmas

Bargain-hungry shoppers buy less on last weekend before Christmas

BARGAIN BUYERS: There's just two shopping days left until Christmas. Photo: Reuters

By Phil Wahba

ELMHURST, New York (Reuters) – U.S. consumers shopped less on the final weekend before Christmas despite deeper discounts, the latest sign of how difficult a season this is turning out to be for retailers.

Shoppers also showed signs they will do more of their spending after December 25 than they did in the same period last year in the hopes of snagging even more deals.

“We expect the next two weeks to pick up a lot of the slack,” Topeka Capital Markets analyst Dorothy Lakner wrote in a note.

Analytics firm RetailNext estimated on Sunday that U.S. retail sales fell by a mid-single-digit percentage at brick-and-mortar stores on Friday and Saturday, two of the four most important shopping days of the season, compared with the same days last year.

That does not include online sales, which have been strong.

The number of visits to stores fell 7 percent on Friday and Saturday, RetailNext said.

Analysts have said this is turning out to be the most competitive holiday season since the recession, forcing retailers to ramp up the promotions. The season generates 30 percent of sales and 40 percent of profits for many stores.

“I’m doing my shopping on a budget, which is why I’m digging through the clearance bin,” said Katrina Attis, 25, as she shopped on Sunday at a J.C. Penney Co Inc store in a mall in Elmhurst, New York.

Before Christmas, Attis will focus on her immediate family. For herself and other members of her family, she will shop next week when she expects bigger bargains.

“Retailers recognize that consumers will wait as long as they need to,” said Charles O’Shea, senior analyst at Moody’s Investors Service, who noted bigger discounts this weekend than in the corresponding weekend in 2012 as he did store checks in various cities.

The problem is particularly acute for specialty apparel retailers, O’Shea added, pointing to teen apparel chain Abercrombie & Fitch as one of the stores with the most noticeable increases in price cuts.

Rival Aeropostale Inc, which is trying to stanch deep sales declines, was touting up to 70 percent off everything in its stores on Sunday.

While electronics chains have benefited from best-selling items like Microsoft Corp’s Xbox One video-game console and Sony Corp’s rival product PlayStation 4, clothing has been a harder sell, he said.

No. 3 U.S. retailer Target Corp suffered reduced customer traffic over the busiest shopping weekends of the year in the wake of a massive data breach, the Wall Street Journal reported on Sunday, citing retail consultancy Customer Growth Partners LLC. (http://link.reuters.com/zyg65v)

Hackers stole data from up to 40 million credit and debit cards of shoppers who visited Target stores during the first three weeks of the holiday season in the second-largest such breach reported by a U.S. retailer.

SOME CHEER

Still, some retailers seem to be faring well. Chad Hastings, the general manager of Town East Mall in Mesquite, Texas, said the department stores in his mall told him sales this weekend were better than expected. The mall is anchored by Penney, Macy’s Inc, Dillard’s Inc and Sears.

Lakner said she expects Tiffany & Co, Fossil Group Inc and apparel retailers Lululemon Athletica Inc and Zumiez Inc to do better than others.

“With compelling new collections like Ziegfeld, some old favorites like Keys in resurgence and hot trends such as colored diamonds, not to mention benefits from lower raw materials prices, we think (Tiffany) should be a standout for holiday.”

The analyst also said Fossil stands to benefit as it has a strong portfolio of watch brands, which include Michael Kors, Marc Jacobs and Burberry.

Store checks showed Lululemon showed continued popularity amongst its core female customers while the colder weather has helped Zumiez, Lakner said. The company sells snowboards and winter sportswear.

Retailers caught a break from Mother Nature. Despite a winter storm that hit major Midwestern markets such as Chicago and Detroit, no event was severe enough to disrupt holiday shopping in any part of the country, said Evan Gold, a senior vice president at Planalytics, a weather consulting firm in Berwyn, Pennsylvania.

Gold predicted no disruptions in the last two days before Christmas.

Experts expect the promotions to continue until the very end of the season in January.

“Without question, the shopper is in the driver’s seat,” said John Yozzo, a managing director at FTI Consulting in New York.

(Additional reporting by Siddharth Cavale; Editing by Jan Paschal and Joyjeet Das)

Recent Headlines

1 hour ago in Entertainment, Sports

Rubin ‘Hurricane’ Carter, wrongly convicted of murder, dead

Fresh
hurrican

The boxer's imprisonment, and battle to free him, are immortalized in the Bob Dylan song "Hurricane" and the film of the same name, starring Denzel Washington.

yesterday in Entertainment

This weekend in entertainment history

elvis

A look back on the Hollywood headlines of days gone by.

Friday in Viral Videos

When a brother loses a bet

Dance Bet

A guy loses a bet to his younger brother and must dance on a busy street corner for 30 minutes. What happens next is amazing.

Friday in Entertainment

REVIEW: Johnny Depp and crew fail at ‘Transcendence’

This image released by Warner Brothers Pictures shows Johnny Depp in a scene from the sci-fi thriller "Transcendence."

Johnny Depp falls short of greatness in his latest film, but at least it's not "Lone Ranger."

Friday in Trending, Viral Videos

TODAY’S MUST SEE: 50 most frustrating video game moments

Video Games Sonic

Playing video games can be fun, into you run into one of these situations!

Recent Headlines

hurrican

In Entertainment, Sports

Rubin 'Hurricane' Carter, wrongly convicted of murder, dead

The boxer's imprisonment, and battle to free him, are immortalized in the Bob Dylan song "Hurricane" and the film of the same name, starring Denzel Washington.

elvis

In Entertainment

This weekend in entertainment history

A look back on the Hollywood headlines of days gone by.

This image released by Warner Brothers Pictures shows Johnny Depp in a scene from the sci-fi thriller "Transcendence."

In Entertainment

REVIEW: Johnny Depp and crew fail at 'Transcendence'

Johnny Depp falls short of greatness in his latest film, but at least it's not "Lone Ranger."

The company logo is seen on the bonnet of a Mazda car during the media day ahead of the 84th Geneva Motor Show at the Palexpo Arena in Geneva March 5, 2014.

In Lifestyle

Mazda recalls 190K SUVs for rust problem

Mazda is recalling 109,000 Tribute SUVs in cold-weather states to fix rusting frame parts.

recordstoreday

In Music

Record Store Day full of reunited bands, special editions

Record Store Day celebrates thousands of independent music shops around the world.