Amazon unveils ‘Fire’ smartphone

Amazon unveils ‘Fire’ smartphone

AMAZON: Amazon CEO Jeff Bezos introduces the new Amazon Fire Phone, Wednesday, June 18, in Seattle. Photo: Associated Press/Ted S. Warren

SEATTLE (Reuters) – Inc Chief Executive Officer Jeff Bezos unveiled a $200 “Fire” smartphone on Wednesday equipped with a 3D-capable screen and an ability to recognize music and TV shows, hoping to stand out in a crowded field dominated by Apple Inc and Samsung Electronics.

Bezos, in a rare media appearance, demonstrated three-dimensional display features on the 4.7-inch device, from depth perception in maps and pictures to the ability to shift perspectives and reveal new information when the phone is tilted.

“What if there were a thousand artists standing by to redraw the picture every time you moved your head?” Bezos remarked to hundreds of Amazon customers, reporters and industry executives gathered in Seattle for the unveiling.

The smartphone joins Amazon’s “Fire” lineup of tablets and streaming devices. It represents the retail giant’s attempt to extend its dominance of online commerce into mobile phones, which are increasingly being used to buy items and view video.

The phone will start at $199.99 for a 32-gigabyte storage version with a two-year contract on AT&T Inc.

Shares in Amazon climbed more than 2 percent as Bezos expounded on the smartphone’s features and were at $332.77 in afternoon trade.

(Reporting by Deepa Seetharaman; Editing by Bernard Orr)

Recent Headlines

in Entertainment

Cosby to be deposed in sexual abuse lawsuit


Bill Cosby was expected to testify under oath in a lawsuit brought by a woman accusing the veteran comedian of sexual abuse.

in Entertainment

OPENING WEEKEND: Biopic ‘Steve Jobs’ competes against ‘Pan,’ ‘The Walk’


Here's a look at the movies set to open nationwide this weekend.

in Viral Videos

WATCH: Soldier breaks rank to hug daughter at homecoming


Top brass at a Colorado Army post are all smiles after a 2-year-old girl interrupted a general's speech to dash across the room and hug her dad, who had just come home from a nine-month deployment.

in Entertainment

‘Ant-Man’ sequel and three more Marvel movies are coming


The superhero universe will add three more as of yet unnamed movies by 2020.

in Entertainment

Carlton says there won’t be a ‘Fresh Prince’ reboot


Alfonso Ribeiro is adamant there will never be a TV reboot of "The Fresh Prince of Bel-Air," because no one can take the place of their "cornerstone" James Avery.