News

Amazon unveils ‘Fire’ smartphone

Amazon unveils ‘Fire’ smartphone

AMAZON: Amazon CEO Jeff Bezos introduces the new Amazon Fire Phone, Wednesday, June 18, in Seattle. Photo: Associated Press/Ted S. Warren

SEATTLE (Reuters) – Amazon.com Inc Chief Executive Officer Jeff Bezos unveiled a $200 “Fire” smartphone on Wednesday equipped with a 3D-capable screen and an ability to recognize music and TV shows, hoping to stand out in a crowded field dominated by Apple Inc and Samsung Electronics.

Bezos, in a rare media appearance, demonstrated three-dimensional display features on the 4.7-inch device, from depth perception in maps and pictures to the ability to shift perspectives and reveal new information when the phone is tilted.

“What if there were a thousand artists standing by to redraw the picture every time you moved your head?” Bezos remarked to hundreds of Amazon customers, reporters and industry executives gathered in Seattle for the unveiling.

The smartphone joins Amazon’s “Fire” lineup of tablets and streaming devices. It represents the retail giant’s attempt to extend its dominance of online commerce into mobile phones, which are increasingly being used to buy items and view video.

The phone will start at $199.99 for a 32-gigabyte storage version with a two-year contract on AT&T Inc.

Shares in Amazon climbed more than 2 percent as Bezos expounded on the smartphone’s features and were at $332.77 in afternoon trade.

(Reporting by Deepa Seetharaman; Editing by Bernard Orr)

Recent Headlines

5 hours ago in Entertainment

Today in entertainment history: May 24

paulgray16127583420372

A walk down Hollywood's memory lane.

17 hours ago in Viral Videos

Bernie and Hillary walk into a bar

11-overlay-11

The Democratic presidential candidates reminisce about their time running against each other in the primary.

18 hours ago in Entertainment

Angelina Jolie, the college professor

jolie202987710507

The "Tomb Raider" star is becoming a visiting professor for a new one-year master's course at the London School of Economics.

21 hours ago in Music

Would you wear Rolling Stones swim trunks?

rollingstonesREUTERS

The veteran rockers have teamed up with a fashion company to roll out a collection of men's swimwear.

22 hours ago in Entertainment

The ‘X-Men’ are back, this time fighting ‘Apocalypse’

18-overlay-3

Hollywood stars Jennifer Lawrence and James McAvoy reprise their roles as powerful mutants in "X-Men: Apocalypse," this time joining forces against a new super-villain.